1. Who we are
Purpura Fondenca ("we", "us", "our") provides AI-powered data analysis and decision-support tools, as described on this website. This Privacy Policy applies to information collected through our website, applications, and related services (together, the "Service").
2. Information we collect
We may collect the following categories of information:
- Account information — name, email address, and credentials provided when you register or contact us.
- Usage data — pages visited, features used, timestamps, and interactions with the Service.
- Device and technical data — IP address, browser type, operating system, and similar identifiers collected automatically.
- Communications — messages, support requests, and feedback you send to us.
- Cookies and similar technologies — as described in Section 6 below.
3. How we use information
We use collected information to:
- Provide, operate, and maintain the Service;
- Respond to inquiries and provide customer support;
- Improve, personalize, and develop new features;
- Monitor usage, detect fraud, and maintain security;
- Communicate updates, administrative notices, and, where permitted, marketing information;
- Comply with legal obligations and enforce our terms.
4. Legal basis for processing
Where applicable data protection law requires a legal basis, we rely on one or more of the following: performance of a contract with you, our legitimate interests in operating and improving the Service, your consent where obtained, and compliance with legal obligations.
5. Sharing of information
We do not sell personal information. We may share information with:
- Service providers who perform functions on our behalf (e.g., hosting, analytics, customer support), under appropriate confidentiality obligations;
- Professional advisors such as auditors or legal counsel where necessary;
- Regulators or authorities where required by law or to protect our rights;
- A successor entity in connection with a merger, acquisition, or sale of assets, subject to equivalent privacy protections.
6. Cookies and tracking technologies
We use cookies and similar technologies to operate the Service, remember preferences, and understand usage patterns. You can control cookies through your browser settings; disabling certain cookies may limit functionality. Where required, we will request consent before placing non-essential cookies.
7. Data retention
We retain personal information for as long as necessary to fulfil the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary depending on the type of data and context of collection.
8. Data security
We implement reasonable technical and organizational measures designed to protect personal information against unauthorized access, alteration, disclosure, or destruction. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
9. International data transfers
Information may be processed or stored in countries other than your own. Where such transfers occur, we aim to apply appropriate safeguards consistent with applicable data protection requirements.
10. Your rights and choices
Depending on your jurisdiction, you may have rights to:
- Access, correct, or delete personal information we hold about you;
- Object to or restrict certain processing activities;
- Request a copy of your data in a portable format;
- Withdraw consent where processing is based on consent;
- Lodge a complaint with a supervisory authority.
To exercise these rights, please contact us using the details on our Contact page.
11. Children's privacy
The Service is not directed to individuals under the age of majority in their jurisdiction, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.
12. Third-party links
The Service may contain links to third-party websites or services. We are not responsible for the privacy practices or content of such third parties, and we encourage you to review their respective policies.
13. Changes to this policy
We may update this Privacy Policy from time to time. Material changes will be indicated by updating the "Last updated" date below or through other appropriate notice. Continued use of the Service after changes become effective constitutes acceptance of the revised policy.
14. Contact us
If you have questions about this Privacy Policy or our data practices, please reach out via our Contact page.